UDA Consulting carried out a feasibility project and customer satisfaction survey for Özcanlar lastik. The project aimed to understand consumer behavior and expectations as well to determine accurate location for further expansion. First part of the project included preparing a customer satisfaction research report based on questionnaires filled out at branches. Second part included market research including qualitative and quantitative techniques. During the field study, information about market share of the company, customer profile, preferences, opinion about the company and so on.