Development of Marketing Strategy

Development of Marketing Strategy

Development of Marketing Strategy

  • Project Status:
    Completed
Full title:
Development of Marketing Strategy

UDA Consulting carried out a consultancy project for MERKA Company which started to produce roller for printing press machines. Within scope of project, a market research was conducted to understand the sector and players and based on the result of this research, a strategy was developed for the company. During the field survey, 253 printing offices were visited and qualitative and quantitative data was collected.

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